Why and What

If your answer to any of these questions is less than acceptable to you, then you need us to give you the ways and means to answer the "how-to" for your business.

L- LOOK: Is it time to update your unique corporate image?
E - EVERYTHING: Is your brand everything you want it to be?
A - ANNIVERSARY: Is this an anniversary year for your business?
D - DETAILS: Have you been sharing all of your accolades?
E - EXCEPTIONAL: Are you being recognized for your commitment to your community
R - RECOGNIZE: Are you making sure you let your buyers know you appreciate them with notes and gifts?

You work hard every day. You put in long hours. You want to see results and make sure that your business, your department, your division, your school, your church, whatever it is that you are working for is the absolute greatest one out there. You want to be ahead of the pack, out in front of everyone else. Be a Leader in your industry by branding yourself with Head of the Hunt today!

Why Your Business Needs Imprinted Pens

When You Distribute 100 Branded Pens

99% of recipients will use the pen.
92% remember the pen's brand and/or message.
87% like the pen and prefer it over other promotional items.

Usage of promotional pens

98% use the pen several times a week
83% use the pen daily
57% use the pen several times per day

Additional Info

with 68% of recipients, at least 5 other people come into contact with each pen. 80% of promotional pen recipients feel a logoed pen enhances the brand of the company.

Source is ISZ Media Analysis 2004

What Promotional Products Do For Your Business

Trevose, PA - November 10, 2008 - Advertising Specialty Institute^®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.
Among key findings, results indicate that:

84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents - 62% have done business with the advertiser on a product after receiving it.
Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
The majority- 81% of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
Bags deliver the most impressions, with 1,038 impressions per month on average.

The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.
According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)
These statistics conclude that marketers get a more favorable return on investment (ROI) from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.
During a time when we're facing turbulent economic conditions, this research advises marketers and business owners to invest in advertising specialties now more than ever," said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute. "Advertising specialties provide measurable results for a very reasonable investment."